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How Germany Moves project wins at the German Online Communications Awards
In another post from the start of this year, which you can read here, we presented the interactivty mobility map that our colleagues at Telefónica NEXT in Germany had created. The map, called “How...
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Traffic spikes before football games? The effect of the World Cup in Germany
Post written by Telefónica NEXT Once every four years, The FIFA World Cup brings fans together in a month of surprising events. Every game is different, but each is filled with the same emotion,...
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Mobility patterns in Lima and Callao based on Big Data technology
We often think of Big Data as something exclusive to private companies. But one of the clearest applications is that of public bodies who want to improve the lives and services of their citizens. In...
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Analysing tourist profiles in Spain with INE
Tourism is one of the main sectors of economic activity in Spain. According to the National Institute of Statistics (INE), an autonomous body under the Ministry of Economy in Spain, received in 2017 a...
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Chiemsee-Alpenland Tourism and Telefónica Next Examine visitors to the...
Original post by Cécile Schneider, Telefónica NEXT The touristic region of Chiemsee-Alpenland and our colleagues at Telefónica NEXT used data analysis to examine the profile of visitors to the...
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How the workers travel to Distrito T?
Written by LUCA Big Data for Social Good Team. Telefónica operates in 17 countries and has presence in 24, however its central offices can be found in Madrid, in a business complex called Distrito...
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Improving intent to purchase with mobile advertising: Success Story of Milpa...
The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising...
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Success Story: pioneering project for economic and social development
In a previous article we talked about how important it is to undertake a cultural transformation, that is, of individuals, whilst a company or sector undertakes a digital transformation of its...
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Success Story: LUCA Transit and Highways England
The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and improve...
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Deep Learning and satellite images to estimate the impact of COVID19
Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of COVID-19 lockdown...
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